Wednesday, December 15, 2010


In Standard English, the term marketing refers to ‘the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this’.

In Singapore, as the above article (Sunday Times Lifestyle, 28 November 2010) interestingly shows, marketing is used to mean both that and the activity of shopping for groceries.  The latter meaning is in fact also old-fashioned American English.

1 comment:

Rachel said...

Hey Ludwig, I tried emailing you at the NIE email, can you let me know how to contact you? Thks.