Thursday, July 29, 2010

Noun Phrases and Pronouns

Reading the short introduction above, one might wonder why the name of the product is repeated throughout, rather than being replaced by pronouns.  Indeed, the piece sounds a bit odd, since it lacks the cohesion that pronouns usefully lend to a text. 

Presumably, this is because, the more hyperlinks a webpage contains, the more likely it is to be picked up by a search engine.

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