Monday, September 15, 2008

Nature’s Way To Beautiful

This message, seen on a Body Shop employee’s T-shirt, probably sounds odd to most of us.

That’s because we’d expect a noun to follow a preposition, i.e. Nature’s Way to Beauty.

However, it would be churlish to object to Body Shop’s slogan since, often, it is linguistic deviance that makes slogans so catchy and memorable.

So this example isn’t so much ‘bad’ English as ‘Body Shop’ English.

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