(Straits Times headline, 15 April 2008).
(Today headline, 15 April 2008).
Two headlines from two different newspapers, reporting the same news on the same day, but it’s interesting to note that the Straits Times prefers treating choice as uncountable (much/more choice) whereas Today favours the countable use (many/more choices).
Where the intended meaning is ‘range of options’, choice is uncountable in Standard English (more choice rather than more choices).
No doubt the adjective mature necessitates the countable use in Today’s headline, but it’s worth noting that even in the body text, Today uses choices where Standard English would prefer choice: ‘The introduction of a classification for video games — one that gives Singapore gamers more choices while allowing parents to play a protective role …’