Monday, April 02, 2007

Impossible Is Nothing

So declares Adidas’ gung-ho and rather meaningless marketing slogan, obviously a play on ‘nothing is impossible’.

In this connection, haven’t we all at some point or other been exhorted to ‘do the impossible’?

If, as Adidas tells us, impossible = nothing, then it should logically follow that ‘do the impossible’ means ‘do nothing’!

5 comments:

Michirure said...

So the 'is' is a linking verb huh.. Haha.. Ok.. Next week's English test is going to be 'impossible' then! Cheers!

The Grammar Terrorist said...

Precisely -- it's a linking verb. So you're going to score A+ for your test, I hope :-)

Michirure said...

I hope..

Amanda Val Ng said...
This comment has been removed by a blog administrator.
xapaga said...

'Impossible n'est pas français!' declared Napoleon. And the Japanese translator (historian, maybe) rendered it as 'Yo no jisho ni wa "Fukanoh" to iu moji wa nai', which means 'There's no entry for "Impossible" in my dictionary.' Is this an example of the Italian dictum, 'Tradutore, traditore'?