Monday, March 12, 2007

Questions And (Not-So-Good) Answers II

This ad, by ComfortDelGro’s in-house advertising arm and intended to persuade advertisers to place their ads on its buses and trains and in stations, is a rather lame attempt at witty, in-your-face creative humour. I may be wrong, but somehow the question and answer seem curiously mismatched.

Since the question is How did the Dinosaur become extinct?, the reply ought to be either By not getting out enough or It didn’t get out enough. (Better still, make the question Why did the Dinosaur become extinct?)

If the reply must be It should have got out more, then the question should ask, What should the Dinosaur have done to avoid extinction/becoming extinct?

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